Lafidz Portfolio
Dec 22 @ 14:58
As a UI/UX Designer, my approach is centered around creating user-first, intuitive designs that solve real-world problems. I start by deeply understanding the needs and behaviors of users through thorough research and empathy-driven discovery. From there, I focus on building simple, yet powerful design solutions that not only meet user expectations but also align with business objectives.
I believe in a collaborative design process, working closely with cross-functional teams to ensure seamless integration of design, development, and product vision. I’m a firm advocate of iteration and feedback, constantly refining ideas to ensure the best possible user experience. By combining a strong attention to detail with a passion for creating aesthetically pleasing and functional designs, I aim to deliver digital products that are both engaging and impactful.
Over the past 7 years, I’ve had the opportunity to work on a diverse range of projects, from mobile banking apps to corporate platforms. My design philosophy revolves around delivering user-centric solutions that not only look great but solve real problems and create meaningful experiences.
One of my standout projects was leading the UI/UX design for Livin’ by Mandiri, a mobile banking app that received widespread recognition for its intuitive interface and seamless user experience. Working with a large team, I helped develop and refine the app, which went on to win several awards and become a favorite among users.
Currently, I’m working at Mansek, where I lead design initiatives in a fast-paced environment, tackling complex design challenges with agile solutions. My role involves collaborating with product managers, developers, and stakeholders to create consistent and scalable designs that meet both user needs and business goals.
From wireframes and prototypes to full-scale design systems, my work showcases a balance of creativity, functionality, and user-centered design. Whether working independently or with a team, I’m dedicated to delivering high-quality, impactful designs that enhance the user journey and drive success for the product.
“Working with Company Name was an absolute pleasure. They went above and beyond to ensure our digital marketing campaign was a success, driving significant engagement and sales. Their team is not just skilled but genuinely passionate about what they do.”
CEO of theo
Email Marketing
Copywriting